Business Proposal
Description:
Customer Bonding
Ultimately it’s down to how satisfied we are with the final result. However, as human beings we love to connect with other people, we love having at least that one place where everybody knows your name. For some, it’s their local pub, for others the hairdressers or the barber.
More and more, this personal connection is nurtured on Social Media. It doesn’t really matter which SM mean you use, as long as it works in creating that bond. We are social beings, we like to meet and know other people. We are curious about them. The hairdressers are probably one of the best places for it. Because it’s rarely a quick job, it pushes people to talk to each other, to chat about what’s happening locally, to have a rant.
Because we are customers and are the centre of the hairdresser’s job, we don’t normally get to know much about the hairdresser’s personal life. Not that we wouldn’t like to, on the contrary. It’s just the nature of the relationship. Now imagine how much stronger bond you can create with your customers if you open just a layer of your personal life to your customers: sharing personal experiences, family holidays, hobbies, achievements.
This is possible without jeopardising your personal space. It’s all about moderated sharing. You don’t want to share your personal contact details and you don’t have to share fully identifiable photos. But you can still make the customers feel like they know a little bit of you, in return. You might already have a dedicated business page, so this can be pretty straightforward. (By the way, did you know you can actually take appointments via Facebook? This can also help you tidy up your calendar and avoid the clashing of appointments).
Here’s a list of ideas of things you can post regularly
- The Staff (Names, training and experience, hobbies, achievements)
- Linked brands: Benefits (a good chance to talk about the brands you use in your salon, maybe you can also sell them to your customers?)
- Hairstyle of the Week/Month (advertise your staff’ skills)
- Last Minute Slot
Or you can collect email addresses and send out a monthly newsletter with a witty name, like A Hairy Business. And once a month publish your calendar available slots, add a Call to Action button inviting your customers to book an appointment.
On a newsletter you’ll want to be more extensive on the information that you are sharing so, you can look to expand on your SM short posts and add some more content, i.e. hairstyle ideas (maybe who in your staff you would recommend), touch a hair-related condition or problem and offer possible solutions. Give the customer a chance to write a review for you or give you some feedback on her/his last visit.
This is a fictitious business, for the sole purpose of representation. The ideas here are just to show you that bonding with your customers is also part of a business strategy and can many times bring to light business gaps that you didn’t notice before because you are busy managing your business.
Client:
Strands of Desire
Project Duration:
1 Week
Other proposals:
Portfolio:
Nostalgic Mumma 