Property Management Services

Business Proposal

Description:

Localised Customer Service

The prospect of a new location, a new house, sometimes new shops, a new commute, can be really stimulating. Most of the time moving – if by moving by choice – can be – should be – really exciting. Being the biggest (non) investments of our lives, we want to make sure it’s chosen wisely every time, whether it’s going to be ours short, medium or long term. It is going to be our home. People move for all kinds of reasons, health, work, family, lifestyle. But most of the time is to try and achieve a good balance between all. Once the reason is established, the attention will be on the property search.

Looking for a home, people take into account the number of family members and the budget available. After all, things considered, when doing all the planning, the main focus is on the finances, the property location, size and its convenient features. This can vary from person to person.

Social Media for property management services nowadays can be a game-changer, if done right. Whether you run your own or run a branch, for the business to be successful you may need to localize the services, meaning adapt it to the local community. If you are able to have a say in that: DO IT.

People will look for platforms like Zoopla for their initial searches, to gauge the areas and property values. Then, as their search deepens, they’ll start narrowing Looking for a home, people take into account the number of family members and the budget available. After all, things considered, when doing all the planning, the main focus is on the finances, the property location, size and its convenient features. People will look for platforms like Zoopla for their initial searches, to gauge the areas and property values. Then, as their search deepens, they’ll start narrowing down the agencies that manage the properties. People will be looking at the house type, size, price, local schools and amenities and when they find the ones that tick the boxes, they book a viewing.

The final stage of the property search is the viewing. Once they book it, they will then be scrutinising the house condition, if it’s a new build or second-hand (finishing, signs of cracks, mould, central heating, boiler, carpet and other fittings). After all, this will be their home for a while.

If looking to buy, you may find there will be one other stage people consider: potential. The potential to improve, to extend, to add value will be always on the mind of the buyer. Nowadays people purchase a house to make them their home, to adapt to their lifestyle and needs while they live in it but ALWAYS with a view to selling it in the end.

You have a wide range of opportunities to show up on SM (Facebook or Instagram would probably be the most suitable since it relies a lot on image), on your own business page. Check some ideas below.

Rentals/Sales: Coming Soon (description, no pictures)
Rentals/Sales: New Arrivals (full description, pictures, links to a presentation or property video tour)
Rentals/Sales: Gone (any property off the market)
House Hacks/Home Improvement Projects
Latest Local (i.e. the new takeaway, an upcoming event)

And you can do this as a combo with Instagram if you find it works and then you can share it to promote it across a regional radius, on community pages.

Because the market is in constant change and the offer and demand are so diverse, there are ways for a property management service to actually help the clients narrow their choices down. Have you heard about segmented communication? You can (and you should) always focus the offer on the demand.

When they book a viewing, make a friendly, sensible offer they can tick: “Wanna be alerted when..

…properties for single people come on? – Singles’ Newsletter.
…properties for couples show up? – Couples’ Newsletter.
…ideal property for a family to come on? – Families’ Newsletter.

Find a friendly way to draw people to you, without sounding salesy and pushy. I have her stories and experienced some myself, about the dodgy contracts with agencies, where they charge a fortune but do absolutely nothing for you but drag your contract out, or find a buyer and have verbally committed then suddenly take in a higher offer, showing a total disrespect for people. Trust me, that puts people off from approaching agencies.

This is a fictitious business, for the sole purpose of representation. The ideas here are just to show you that bonding with your customers is also part of a business strategy and can many times bring to light business gaps that you didn’t notice before because you are busy managing your business.

Client:

Homely

Project Duration:

1 Week

Quote

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