Wordcraft. Do you play?
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Must be transparent, down-to-earth, unbiased (or should be) and can be humorous too. I only mention non-popular themes (such as politics, religion or society) to share my personal views, I do not affiliate. I am a nostalgic and love digging back into vintage ways and manners. a grounding exercise for today’s lack of common sense (and sometimes stupidity). I hold the most perfect generation programme known to humankind so far: X
It’s all about connection. Some empathy can be quite therapeutic and it works both ways. Writing as we speak is a no-brainer. In my experience, too much formality is a communication inhibitor; it lacks human emotion, but that seriousness is needed alongside transparency to maintain a business credibility.
A newsletter is a handy product. It has more potential than the ones people attribute to it. It works like a business memo, but for customers. It helps promote a business by advertising upcoming events, product-related news (additions, best reviews, offers). It also provides the business with the opportunity to introduce themselves (the team and their organic, their mission statement and ethics), you know, knowing the people behind the business is also important for the customer. It helps build trust. But as it is usually emailed, don’t overdo it or potential customers will unsubscribe.
For a business to always have the last word it must be indisputable.
“I help people communicate. What’s your Super Power?”
Anonymous
Nostalgic Mumma 