Wordcraft. Do you play?
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Style: transparent, down-to-earth, humorous and unbiased. I only mention non-popular themes (such as politics, religion or society) to share my personal views, as I don’t affiliate with any particular party. I am a nostalgic and love digging back into the past, as an escape from today’s stupidity. I hold the most perfect generation programme known to humankind so far:
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It’s all about connection. Empathy (in small doses) can be quite therapeutic. Whether that is by us towards the customer, or by the customer towards us. We should always try to write as we speak. The tone should be friendly and, in most cases, informal. In my experience, formality is a communication inhibitor.
A newsletter is a handy product. It has more potential than the ones people attribute to it. It works like a business memo, but for customers. It helps promote a business by advertising upcoming events, product-related news (additions, best reviews, offers). It also provides the business with the opportunity to introduce themselves (the team and their organic, their mission statement and ethics), you know, knowing the people behind the business is also important for the customer. It helps build trust.
Because your business always has to have the last word, and it must be indisputable.
“I help people communicate. What’s your Super Power?”
Anonymous
Nostalgic Mumma 