Landscaping Services

Business Proposal

Description:

Customer Serving

The old school leaflet and card that come through the door are not only a little outdated on their own but they’re no longer enough to reach through to a wider customer audience. Even landscaping services need to move on with the times.

Although I still think the leaflets/cards will reach potential new customers, the landscaping services of today need to offer a little bit more to attract the younger generation clientele – and there’s a bit of work to be done to keep the existing one. People like a little bit of a change every so often. Over time boredom can lead your customers to look for something else, even the loyal ones.

Landscaping services are a business that requires quite a high investment in specialised tools and machinery, and this is probably why they mostly target big green properties. However, as a business – which is usually local – they are missing out on smaller opportunities that can actually drive to the longer-term business.

How would you like to have the regular fee paid from dozens of customers – around the same area – to maintain their garden with easier, smaller jobs? It’s not just elderly people that are struggling to move and keep up with these little tasks, it’s also the active population that is time-restricted, that lacks the gardening skills, that just – and let’s be honest – don’t like to get their hands dirty.

So, what should you advertise on your leaflets and cards through the door? Let’s talk images. Picture a grassy background on one side and perhaps a tree on the other. Walk with me here: the grass is something common to most green properties, the trees are a more specialised type of service, showing that you can take care of big gardening jobs too.

See where I’m going with this? Simple imagery is more attractive when promoting a business, as it opens up other opportunities that even the business owner may not have thought of. Landscaping services have to come to terms that reaching out for big properties – as much as it is a worthwhile prospect – it’s still just a seasonal job. Being picky about the type of clients you serve is not effective customer service nor is it sustainable for the business in the long term.

So, on your leaflet, you should keep it simple:

Name of the Business
Business purpose (or just a slogan that says it all, i.e. Your Evergreen GA
Maybe some “problems” people might have:
Dreading the thought…? (next to a photo of weeds, fallen leaves or twigs)
Procrastinating…? (next to a photo of an undone edge)
Give us a bell and you don’t have to!
Contact details

The good thing is you don’t need to get too specific on the advertising at an initial stage. Once people know what service you offer and is of interest, they will set it aside for that day when they are going to reach for your expertise or skilled job. It may not happen overnight. But meanwhile, you directed them to your Social Media business page, so they can get to know your business more.

You might already have a dedicated business page, so this can be pretty straightforward. (By the way, did you know you can actually take appointments via Facebook? This can also help you tidy up your calendar and avoid the clashing of appointments).

Here’s a list of ideas of things you can post regularly on Social Media channels:

Gardening Staff (let your prospective clients know the staff and what they do the best)
Services provided (including little jobs, remember, these can turn your “famine” business period into a “feast” one)
Photos of smaller gardens, of those little jobs
Gardening Seasonal tips (publish monthly tips with the tasks customers should be focusing on: herbs and veggies sowing, weeding, pruning, whatever is in season)
Booking/Quoting (consider sharing last-minute available slots)
Any offers you may have (i.e. If you are willing to travel, notify your customers, or potential customers, that you will be in that area on those dates – it opens up extra jobs)

As usual, this is not a limited list. Each business will have its specialities, so this should be tailored to promote those.

This is a fictitious business, for the sole purpose of representation. The ideas here are just to show you that bonding with your customers is also part of a business strategy and can many times bring to light business gaps that you didn’t notice before because you are busy managing your business.

Client:

The Garden of Eden

Project Duration:

1 Week

Quote

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