Business Proposal
Description:
Healing the World
Running a charity must be a hard job. It relies a lot on people’s empathy and generosity. It is ultimately teamwork. Trying to reach out to people in a world where networking is virtual, where there is no actual human contact, in an environment where people use “Likes” and hearts to show empathy without commitment feels like an impossible task. Whilst it has become easier to reach out to a wider audience, more people also use fundraising in an attempt to portray good deeds, to seek attention. This is leading people to disbelief that kindness is even a virtue anymore. People are more and more feeling like they are being preyed on. In my view, charities, need to continue their efforts with charity runs and other real social events, to bring people together, physically. Some people donate little because that’s all they can afford, but they do it with a genuine intention. It is important to clearly detach from all other similar forms of advertising. Others can afford more, and although they don’t always do it out of the kindness of their hearts, the donated money will still help.
The best way to make people trust a charity is RESULTS. People want to know where their money goes and whether it is worth being kind or if there is going to be any smarty pants appropriating of that money, that we would like it to be used to help someone in need. How to let them know? How can you prove the money is being well spent?
SM posts are a good way to post short milestones of the work a charity is doing. By presenting fundraising figures and being transparent about where the money is being channelled is the best way. Reports alongside real results (photos of completed works, short stories of people that the funds raised had an impact on:
[Charity] raised [amount] for this cause! We could not have done it without you. After applying the first [amount] on the very needed infrastructure, the remaining [amount] can now go towards X and ensure the [problem] is well on the [solution] way! More developments to come soon!
The results are in!
Look at what your donation is doing! It’s an amazing result! This is the proof that together we stand, divided we fall. Thank you!
Email Marketing:
“Did you know the [amount] you donated to [charity] has gone towards Y? To ensure no money raised is wasted, we have hired [accountancy company] to look after all the funds and produce monthly reports with what we’re using the money on. And we have pictures to prove it. Check it out!
This is a fictitious business, for the sole purpose of representation. The ideas here are just to show you that bonding with your customers is also part of a business strategy and can many times bring to light business gaps that you didn’t notice before because you are busy managing your business.
Client:
The Three Muskateers
Project Duration:
1 Week
Other proposals…
Portfolio:
Nostalgic Mumma 