An evergreen business
“Over time boredom can lead your customers to look for something else, even the loyal ones.”
Mind promenade
We grow up and old, we change our tastes and our perception of things. We all learn and evolve. Customers are us. Some businesses take us for granted. A business should neither underestimate nor be condescending to customers. Not only can customers tell but on many occasions, they know more than they let us in. The best first approach is listening.
People nowadays look either for value or entertainment. If a business cannot provide one or the other it will become obsolete. I am a firm believer that simple will always do it, and that we don’t always have to spend an obscene amount of money to get a business moving forward. Sometimes, a little change in habits, that little extra mile can go a long way. Hell, it can cross countries!
That spring in our step
Nothing starts until you take that step. It can be a game-changer but you won’t find out until you take it. We feel as if we’re not ready. Ever. But what does “ready” feel like? Is there a “ready” standard feeling? How can we tell we reached it? I think it’s a feeling similar to falling in love. We’re enthusiastic to get things done, we’ve got something to look forward to every day, we don’t mind working that extra hour (or to) just for that satisfaction of seeing a task completed. Would you not say that is what it is?
As I was spring-cleaning my G-Drive (Gosh! It was needing one!), I decided to go the business proposal way as a representation of what a business could expect from my services. It is an open and honest view from someone that has over 20 years of customer services experience and that has created a good personal rapport every single time. I don’t only look at a business from the copywriter’s eye view, I look at it from the customer’s point of view: what would I expect/like to see if I was looking for your services? I am working on something that I find could be a good gauge kick for any small/medium B2C that is considering building a web print or revamping the existing presence in some way.
We can help each other grow. Watch this space!
Remote work
As an ex-remote – now hybrid – worker, I have a natural interest in keeping up with the progress of this current concept. This week I made a new attempt. As time was more restrictive this weekend, I couldn’t get to the library, as I was hoping, so Saturday I – and my other patient half – tried making a last-minute escape to a Tesco’s Café, which was definitely a different landscape to work in… And today revisited old Dobbies to work on this Sunday’s post finishing touches. Not ideal if you can’t focus (with the background noise) but it can work as an alternative if it gets you out of the house and away from the kids. Some people might find it soothing (welcome to the ASMR world!).
Equally, I thought it could be interesting to share some of the latest updates that popped up for me this week.
Forbes published a debate on the effectiveness of hybrid work. “Tired of working from home or in the office? Dreaming of taking your laptop to a beach, a ski resort or perhaps a buzzing city? Workations are a growing trend and can provide a boost for your career as well as for tourism.” Check the whole article from Living Word here, it’s definitely a whole new approach to remote work. Smart Company seems to agree. Vox says “Remote work isn’t the problem. Work is.” Do you agree with Roni Molla? Last but not least, I invite you to find out 5 ways to keep tags on remote workers?
The way this is all going, we’ll be booking holidays to stay home! :D
Minding my business
#life
2022 Travel plans: BFF time
It’s time. A year ago I and my best friend (who lives in the Netherlands btw) were discussing where to travel to meet for a long break. It was exciting as well as a little bit scary. It was the first time I travelled for my very own holiday. Since I became a mum, I had never had the chance to travel on my own. I think that’s what made it scary for me. There was a feeling of guilt, of abandonment and of the independence that represented. It was nearly…
#family
The carrot and the stick
better now than to throw fireworks before the actual party starts. Last Sunday I told her how proud I was that she managed to keep up with her school attendance for an entire week. Deep inside I think attending school is not just an achievement, it’s a duty. It’s the children’s minimum obligation.
#food
similar to coffee
Wake up and smell the barley!
As a coffee lover, have you ever tried spending three days straight without coffee? If you haven’t tried yet, you should. It really wakes you up. When I went for my detox, nearly a year ago, I went through one of that’s surely one of the most painful experiences known to humankind: coffee withdrawal.
#goals
Do goals really expire?
Goals are a funny old thing. Some people hold on to them forever, only to finally find that goal was just a milestone in their journey. For one it may be to reach the highest level of his/her career, for another set up his/her own business. Sometimes…
If I mind yours
and you have a Lanscaping service…
The old school leaflet and card that come through the door are not only a little outdated on their own but they’re no longer enough to reach through to a wider customer audience. Even landscaping services need to move on with the times. Although…
Next: Property Management Services
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