The Web Way Or The Highway

This Christmas is the least jolly we have ever had.

Many popular businesses collapsed. Christmas will hardly be the same without them. And some of them were traditional symbols that everybody recognised. Particularly in fashion.

The truth is society’s frame of mind has changed and with it our dressing needs. Convenience is now taking the place of the politically correct.

Businesses that were not ready for such radical change are struggling to remain open. It’s the web way or the highway now.

Those that are lucky to work remotely have no longer a care in the world most of the days. The more comfortable the better, making use of a more posh attire when going to briefings, meetings and other more special gatherings.

Some have folded, gone into administration, collapsed. Others are struggling to stay afloat, letting people go. Sometimes it could survive with a slight change in the marketing strategy. Think novelty, think good old days but adapt it to today’s quick and constantly moving world.

This is why if you are going through this transition you need to ensure you do it well. Market research. Business is not only about bringing new customers in. It is also about looking after the existing ones.

Many times it can be more cost-effective to preserve the portfolio you already have. Get to know them. SPEAK to them. It doesn’t matter how you communicate, make sure you are out there, visible AND available. It’s about staying connected. At the head of businesses are people.

Bear in mind many online businesses aren’t reliable. They fail in quality, they fail in deadlines, in expected delivery. In most cases they make unrealistic promises. Stick to the plan and keep the communication channels open.

Businesses that were not ready for such radical change are struggling to remain open. It’s the niche way or the web way now. Businesses have to find new ways to keep the customers, to attract them.

Ask yourself: What don’t other businesses offer? What processes can you simplify for your user? How quick is your turn around?

Then all you need is to craft those compelling, product-gripping words to pass your message clearly, without compromising your brand.

How would you like your customers to see you?